Ganjapreneur

A top-shelf cannabis brand and industry resource.

The Challenge

Ganjapreneur was built from the ground up as an online resource for legal cannabis entrepreneurs to keep up on policy news and learn about companies operating in the industry. Our goal was to match the quality of news and information they provide with a strong, clear visual identity, brand voice, and a re-imagined hierarchy of information on the website. 

What HappyChap Provided

  • Strategic Planning
  • Updated Logo / Wordmarks
  • Hero Photography
  • Brand System Development
  • Extensive Custom Website
  • Display Advertising Design & Management
  • Trade Booth Design
  • Custom Affiliate Marketing Plan
  • Ad / Media Kit Design
  • Apparel Design
  • Ongoing Services 

Comprehensive Website Redesign

Building on the existing website structure & assets, we brought organization and clearer hierarchy to emphasize revenue-generating features while helping visitors find the information they need.

  • Bespoke responsive custom menu
  • Business directory build-out
  • Extensive news & blog customization
  • Ecommerce / Woocommerce integration
  • Partner content distribution workflow
  • Custom advertising product implementation

Updated Brand Elements

Logo & wordmark update

Icon & sub-brand development

New typography standards

Modernized color palette update

Apparel Concepts & Design

Media / Ad Kit


Space Weed

We collaborated with a Washington-based licensed cannabis producer/processor to create a brand identity for their uniquely cured products. From concept to collateral, we developed a cohesive visual system and marketing voice to help Space Weed continue growing.

The Challenge:

Struggling with low brand recognition in a highly competitive market, our client needed to build relationships with new cannabis retailers and educate retail employees in Washington about their unique products. Our goal was to develop a new identity and visual style for them that would highlight their proprietary, high-tech curing method. And thus, Space Weed was born!

What HappyChap Provided

  • Strategic Planning
  • Logo/Wordmarks
  • Brand System
  • Packaging Design
  • Custom Single-Page Website
  • Commercial Photography
  • Promotional Video
  • Poster Design
  • Budtender One-Sheet Design
  • Product Sheet Design
  • Point-of-Purchase Signs
  • Price Sheet Design

Brand Development

Brand marks and icons were developed for multiple uses along with a sub-brand for the proprietary curing process.

Font Family

The distinctive geometric font family Filson by Mostardesign Type Foundry was chosen to fly a daring solo-mission, carrying the brand in all uses.

Packaging Design & Strategy

Working within the client’s budget & design constraints, we developed a packaging system to display strains using the imagery of colorful nebulae and galaxies far, far away.

Commercial Photography

Pat Beggan provided retouched advertising imagery, studio packaging photography, macro cannabis strain photography, and location photography.

Custom Website Design

A fully custom single-page website was designed to guide and encourage retailers to learn & inquire about Space Weed’s strains, cultivation techniques, and unique curing process.

The Results?

Several months after launch, Space Weed has reported excellent feedback on the new brand and packaging. You can find them on the shelves of licensed cannabis retailers throughout Washington State (if you’re over 21, of course).


Bellingham Cocktail Week

For this project we partnered with Sara Galactica to help promote a city-wide celebration of cocktails and mixology in Bellingham. On a short timeline, we executed a multifaceted and highly successful campaign, delivering participating bars and restaurants some of their busiest nights of the year in the midst of a bleak PNW February.

The Challenge:

Spread the word throughout the region using digital media, public relations, print advertising, collaborative partnerships and boots-on-the-ground.

What HappyChap Provided:

  • Strategic Planning
  • Logo/Wordmarks
  • Brand System
  • Custom Event Website
  • Commercial Photography
  • Promotional Video
  • Poster Design
  • Table Tent Design
  • T-Shirt Design
  • Instagram Advertising
  • Facebook Advertising
  • Sponsor/Media Deck

Portrait Photography

To reintroduce Bellingham to their favorite bartenders, we enlisted the photographic aptitude of our co-conspirator Pat Beggan.

Brand Development

We developed a brand and visual style system that would appeal to the historical roots of cocktail culture and convey the alchemical mystique of “spirits.”

Color System

Font Families

Illustration

Viral Promo Video

Our video entitled “Even Brewers Think It’s OK to Drink Cocktails” garnered over 30,000 views ahead of Cocktail Week.

Shareable Content

We also produced a series of video ads and shareable social media images to promote specific events, sponsors, and announcements.

Print Collateral

Event Website Design

A simple mobile first event website including a seamless calendar integration to easily find cocktail week events happening.

The Result?

We delivered immense value to event sponsors by engaging over 85,000 people via social media during the campaign leading up to the event, and we delivered one of the busiest weeks of the year to participating venues. Cocktail Week is currently gearing up for its next iteration, which is bound to be even more successful!


We're proud proprietors & members of the HappyPlace

An event space & members-only social club + coworking office.

Nestled in dreary & cheery downtown Bellingham, WA.

Learn more