Woman watering cannabis plants.

A Case-Study For:

Ganjapreneur

A top-shelf cannabis brand and industry resource.

The Challenge

Ganjapreneur is an online resource for cannabis entrepreneurs to keep up on policy news and learn about companies operating in the industry. Our goal was to create a new visual identity and hierarchy of information that would reinforce the quality of their offering and generate new partnerships and advertising revenue. 

What HappyChap Provided

  • Strategy & Planning
  • Updated Logo & Wordmarks
  • Hero Photography
  • Brand System Development
  • Extensive Custom Website
  • Display Advertising Design & Management
  • Print Collateral
  • Custom Affiliate Marketing Plan
  • Ad / Media Kit Design
  • Apparel Design
  • Ongoing Services 

Comprehensive Website Redesign

Building on the existing website structure & assets, we changed up the layout and hierarchy to emphasize revenue-generating features while helping visitors find the information they need.

  • Bespoke menu system
  • Business directory build-out
  • Extensive news & blog customization
  • Ecommerce integration
  • Partner content distribution workflow
  • Custom advertising product development

Updated Visual Identity

Logo & wordmark update

Icon & sub-brand development

Authoritative, modern fonts

A vibrant, bold color palette

Apparel Concepts & Design

Media / Ad Kit

The Results?

After launching the new brand, Ganjapreneur experienced a major uptick in social media engagement, newsletter retention, time spent on site, as well as a significant increase in the number of inbound leads they received. We continue to help Ganjapreneur develop new materials and execute campaigns on an ongoing basis.

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An event space & members-only coworking club.

Nestled in dreary & cheery downtown Bellingham, WA.

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