Woman watering cannabis plants.

A Case-Study For:

Ganjapreneur

A top-shelf cannabis brand and industry resource.

The Challenge

Ganjapreneur was built from the ground up as an online resource for legal cannabis entrepreneurs to keep up on policy news and learn about companies operating in the industry. Our goal was to match the quality of news and information they provide with a strong, clear visual identity, brand voice, and a re-imagined hierarchy of information on the website. 

What HappyChap Provided

  • Strategic Planning
  • Updated Logo / Wordmarks
  • Hero Photography
  • Brand System Development
  • Extensive Custom Website
  • Display Advertising Design & Management
  • Trade Booth Design
  • Custom Affiliate Marketing Plan
  • Ad / Media Kit Design
  • Apparel Design
  • Ongoing Services 

Comprehensive Website Redesign

Building on the existing website structure & assets, we brought organization and clearer hierarchy to emphasize revenue-generating features while helping visitors find the information they need.

  • Bespoke responsive custom menu
  • Business directory build-out
  • Extensive news & blog customization
  • Ecommerce / Woocommerce integration
  • Partner content distribution workflow
  • Custom advertising product implementation

Updated Brand Elements

Logo & wordmark update

Icon & sub-brand development

New typography standards

Modernized color palette update

Apparel Concepts & Design

Media / Ad Kit

We're proud proprietors & members of the HappyPlace

An event space & members-only social club + coworking office.

Nestled in dreary & cheery downtown Bellingham, WA.

Learn more